Text Ferret uses the latest AI technologies to measure the level of people's engagement in community issues. Text Ferret has been developed since 2014 and is used extensively by a number of New Zealand local and central government agencies.

Government agencies have used Text Ferret in the following areas:

One
Capture the mood

Crowd Reader paints a true picture of the moods moving through the masses, by not just aggregating word data into binary sets but interpreting language to reveal more intangible characteristics like emotional weight and passion.

Two
Real time insights

There is no lag. Insights are real-time and immediate. The pulse of our population becomes a live feed of rich intel. 

Three
Get confident

With such clarity and immediacy comes great wisdom, empowering the knowledge holders to respond and intervene quickly with supreme confidence. Crowd Reader turns words into wisdom.

Crowd Reader adopted by NZ Government during the COVID-19 crisis.

With the onset of COVID-19 the NZ government had no way of determining the impact of this emergency on NZ small businesses.  Crowd Reader provides a daily monitor on how small businesses are coping through the COVID-19 crisis. 

"We were stuck.  The COVID-19 situation was changing fast - each day there were new issues emerging and old issues fading.  We needed to know what was happening for our SMBs  and our traditional research was just not going to cut it.  We turned to Text Ferret as it provided the ability to assess the impact on COVID-19 for NZ SMBs in near realtime.  Text Ferret is a pivotal information source and is being used for decision making to the highest levels within the NZ government".  

Paul Nalder, Insights Strategist, Better for Business

Our Clients Include