Crowd Reader Enables organisations to gain insights from their free text data by quickly and accurately telling them what potential and existing customers are saying. We focus on genuine and immediate, human centric outcomes that drive measurable value.

The Problem

Whilst we are physically in the 21st Century, often our market research strategies are not. We find ourselves using out of date data sets, old survey results, and relying on forced customer feedback to help us form consumer opinions.

Data Size:

We are collecting more data than ever. So often, this data is all sitting in separate silo’s, like Social Media, Data Warehouses, or CRM Platforms, that are not intuitive in providing simple interpretations and outputs.

Focus Groups:

Focus groups are small samples. Often unreliable, costly, and can take 6 months from collection to implementation. In a rapid changing technological world, we need comprehensive data, from more sources, in real time.

Gut Feel:

We all think we know own consumer, however ‘gut feel’ only takes us so far. We need to know what the consumer is thinking, how strong they are feeling about it, and why.

The Solution

We provide real time data, 24/7 from over 5000 media resources, your internal data sets, or any other data sources that’s applicable to your business.

There is no limit on the number of sources or information that our AI Crowd Reader Brain can interpret.

We group key words and sentiments/trends. Everyone uses different words for ‘things’ and the power of our AI is to automatically pull they key areas together, for simple and easy analysis.

Following trends as they arise, adapt, and amend your marketing, brand, and operational activities as you go.

Develop New Products

Use real time insights to ensure your product, membership or experience is relevant to your target audience.

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Create Relevant Marketing Campaigns

Understand what your marketing is thinking or saying and adapt your campaign accordingly.

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Future Proof your Business

So you can adapt programs and products on the go using live customer insights.

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Create a Competitive Edge

Make sure you can exploit opportunities and gaps in the market that ensures you have a competitive edge.

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What our Customers are Saying.

We used to take 6 -12 months to compete market research. We would pay extensive amounts of
money and time to try help us better align our products to potential consumers. The problem was always that the sample sizes were limited and we asked people in artificial settings. By the time it came to implementation, the information was not reliable or relevant.

Crowd Reader allows us to get reliable and real time insights from consumers to ensure our
investments are evidence based and can be adopted quickly and efficiently.

We were stuck.  The COVID-19 situation was changing fast - each day there were new issues emerging and old issues fading.  We needed to know what was happening for our SMBs  and our traditional research was just not going to cut it.  We turned to Crowd Reader as it provided the ability to assess the impact on COVID-19 for NZ SMBs in near realtime.  Crowd Reader is a pivotal information source and is being used for decision making to the highest levels within the NZ government.  

PAUL NALDER, MINISTRY OF BUSINESS

Text Ferret allowed us to quickly and easily analyse thousands of responses from our research on "what makes a good life" for our New Zealand tamariki.  This was a huge boost to our project as we were able to represent to our government the actual voice of our children - powerful stuff!  Now we are able to monitor the effectiveness of government policy in shifting the dial for the lives of our next generation - there is nothing more important!. 

DONNA PROVOOST, DIRECTOR, STRATEGY, RIGHTS AND ADVICE, OFFICE OF THE CHILDREN'S COMMISSIONER

The Text Ferret product lets us get real time insight from New Zealanders participating in their chosen sport. This means we can make customer centric informed decisions that improve the health and wellbeing of NZers. It’s great to be able to use Text Ferret’s powerful and easy to use AI technology to drive really deep conversations with our customers.

HAMISH MCEWEN, MANAGER INTELLIGENCE TEAM, SPORT NEW ZEALAND

Find Out More:

How does Crowd Reader specifically work?

What does Crowd Reader achieve?

A 360 Degree Analysis of the Platform.

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Want to talk through how Crowd Reader can work for your business? Get in touch with us today to either chat to one of our friendly team members, or to book in a FREE, bespoke Demo specific to your industry.