Discover what your fans are saying while the game’s on. Using AI-powered software, Crowd Reader collects data from traditional and social media to analyse fan responses to sporting events.
See how they’re feeling in the moment with our easy-to-use, interactive dashboard and make more informed business decisions for your audience.
The Crowd Reader platform contains 100 million sport fan conversations covering 3 years of athletes, teams, and events. Every month there are 10 million new conversations being added to the universe. This is a tremendous resource that our customers are able to access to ask it any question.
We work with our customers to (1) define their questions, (2) apply our AI techniques to gain the answers from the data universe, and (3) create bespoke visualisations that communicate the resulting insights.
Crowd Reader gets data from publicly avai lable social and conventional media sources. Our AI engine then creates data-driven insights about:
Fan engagement
Conversation themes
Sentiment
Emotional intensity
See how people are responding and engaging with our
easy-to-use, interactive insights toolset. With customised
analytics, you’ll get an impartial perspective that helps you
make informed decisions for your business.
Find out what makes an event good or bad for your fans, and use this to deliver better events in the future.
Understand the impact of specific events, athletes and sports, and use this to inform funding and development decisions.
Learn about the positive and negative impact of incidents on the reputations of athletes and sports.
Discover what your fan base is thinking in real-time so you can respond in a timely and empathetic way.
Get an impartial, outside perspective. From rugby games and coach changes, to athlete controversy and retirement, Crowd Reader allows you to listen to your community and understand how they feel.
Drill down into the sentiment and emotional intensity of how specific athletes, sports and events are being discussed, and compare and track their performance over time.
Use real-time insights to create sporting events that you know appeal to your audience.
With up-to-date, accurate data, develop targeted campaigns and events for your crowd.
Adapt events, products and programs to suit your audience with live insights.
Structure board reports, marketing p ans, and membership drives with visual reports.
As well as our work with High Performance Sport New Zealand, Sport New Zealand, and New Zealand Rugby, Crowd Reader is also used to measure people’s engagement in community issues.
Off the field, we’ve worked with numerous government agencies, media organisations, insurance companies and more to provide an impartial perspective of public sentiment.
"We used to take 6 -12 months to complete market research. We would pay extensive amounts of money and time to try help us better align our products to potential consumers. The problem was always that the sample sizes were limited and we asked people in artificial settings. By the time it came to implementation, the information was not reliable or relevant.
Crowd Reader allows us to get reliable and real time insights from consumers to ensure our investments are evidence based and can be adopted quickly and efficiently."
Hamish McEwen, Insights director, Sport New Zealand
+64 (0) 21 860 139