Discover what your fans are saying while the game’s on. Using AI-powered software, Crowd Reader collects data from traditional and social media to analyse fan responses to sporting events.
See how they’re feeling in the moment with our easy-to-use, interactive dashboard and make more informed business decisions for your audience.
Find out what makes an event good or bad for your fans, and use this to deliver better events in the future.
Understand the impact of specific events, athletes and sports, and use this to inform funding and development decisions.
Learn about the positive and negative impact of incidents on the reputations of athletes and sports.
Discover what your fan base is thinking in real-time so you can respond in a timely and empathetic way.
Get an impartial, outside perspective. From rugby games and coach changes, to athlete controversy and retirement, Crowd Reader allows you to listen to your community and understand how they feel.
Drill down into the sentiment and emotional intensity of how specific athletes, sports and events are being discussed, and compare and track their performance over time.
Crowd Reader gets data from publicly avai lable social and conventional media sources. Our AI engine then creates data-driven insights about:
Fan engagement
Conversation themes
Sentiment
Emotional intensity
See how people are responding and engaging with our
easy-to-use, interactive insights toolset. With customised
analytics, you’ll get an impartial perspective that helps you
make informed decisions for your business.
Use real-time insights to create sporting events that you know appeal to your audience.
With up-to-date, accurate data, develop targeted campaigns and events for your crowd.
Adapt events, products and programs to suit your audience with live insights.
Structure board reports, marketing p ans, and membership drives with visual reports.
As well as our work with High Performance Sport New Zealand, Sport New Zealand, and New Zealand Rugby, Crowd Reader is also used to measure people’s engagement in community issues.
Off the field, we’ve worked with numerous government agencies, media organisations, insurance companies and more to provide an impartial perspective of public sentiment.
“Crowd Reader lets us get real-time insight from New Zeal anders participating in their chosen sport. This means we can make customer-centric, informed decisions that improve the health and wellbeing of New Zea landers. It’s great to be able to use this powerful and easy-to-use AI technology to drive really deep conversations with our customers.”
Hamish McEwen, Manager Intelligence Team
Sport New Zealand
+64 (0) 21 860 139