Deliver consistently great events

Find out what makes an event good or bad for your fans, and use this to deliver better events in the future.

Make better funding decisions

Understand the impact of specific events, athletes and sports, and use this to inform funding and development decisions.

Understand athletes’ reputations

Learn about the positive and negative impact of incidents on the reputations of athletes and sports.

Know how your fans really feel

Discover what your fan base is thinking in real-time so you can respond in a timely and empathetic way.

Develop new sporting events

Use real-time insights to create sporting events that you know appeal to your audience.

Focus on your fan base

With up-to-date, accurate data, develop targeted campaigns and events for your crowd.

Maximise future potential

Adapt events, products and programs to suit your audience with live insights.

Inform and educate stakeholders

Structure board reports, marketing pans, and membership drives with visual reports.

Who we’ve worked with

Who we’ve worked with

As well as our work with High Performance Sport New Zealand, Sport New Zealand, and New Zealand Rugby, Crowd Reader is also used to measure people’s engagement in community issues.

Off the field, we’ve worked with numerous government agencies, media organisations, insurance companies and more to provide an impartial perspective of public sentiment.

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What our customers are saying

"We used to take 6 -12 months to complete market research. We would pay extensive amounts of money and time to try help us better align our products to potential consumers. The problem was always that the sample sizes were limited and we asked people in artificial settings. By the time it came to implementation, the information was not reliable or relevant.

Crowd Reader allows us to get reliable and real time insights from consumers to ensure our investments are evidence based and can be adopted quickly and efficiently."

Hamish McEwen, Insights director, Sport New Zealand

+64 (0) 21 860 139