"We were stuck. The COVID-19 situation was changing fast - each day there were new issues emerging and old issues fading. We needed to know what was happening for our SMBs and our traditional research was just not going to cut it. We turned to Crowd Reader as it provided the ability to assess the impact on COVID-19 for NZ SMBs in near realtime. Crowd Reader is a pivotal information source and is being used for decision making to the highest levels within the NZ government."
PAUL NALDER, MINISTRY OF BUSINESS, New Zealand
"We used to take 6 -12 months to complete market research. We would pay extensive amounts of money and time to try help us better align our products to potential consumers. The problem was always that the sample sizes were limited and we asked people in artificial settings. By the time it came to implementation, the information was not reliable or relevant.
Crowd Reader allows us to get reliable and real time insights from consumers to ensure our investments are evidence based and can be adopted quickly and efficiently."
Hamish McEwen, Insights director, Sport New Zealand
"Crowd Reader allowed us to quickly and easily analyse thousands of responses from our research on "what makes a good life" for our New Zealand tamariki. This was a huge boost to our project as we were able to represent to our government the actual voice of our children - powerful stuff! Now we are able to monitor the effectiveness of government policy in shifting the dial for the lives of our next generation - there is nothing more important!"
DONNA PROVOOST, STRATEGY DIRECTOR, OFFICE OF THE CHILDREN'S COMMISSIONER
"Crowd Reader lets us get real time insight from New Zealanders participating in their chosen sport. This means we can make customer centric informed decisions that improve the health and wellbeing of NZers. It’s great to be able to use Text Ferret’s powerful and easy to use AI technology to drive really deep conversations with our customers."
HAMISH MCEWEN, MANAGER INTELLIGENCE TEAM, SPORT NEW ZEALAND
+64 (0) 21 860 139