Delivering a world-class event like the Formula 1 Australian Grand Prix takes more than just putting on a great race. The operational team needed to understand how fans and local residents experienced the Grand Prix, what worked, what didn’t, and how those views shifted between 2024 and 2025.

Conventional surveys were proving too slow, too expensive, and too limited to keep up. The team needed faster, broader, and more candid audience insights to shape future Grands Prix.

Crowd Reader gave the Formua 1 Australian Grand Prix access to real-time, unfiltered sentiment from fans and locals. This data was captured from millions of public conversations across social media and online channels.

Using this data, the team could:

• Analyse attendee experiences during both 2024 and 2025 Grands Prix
• Track and quantify local residents’ attitudes and concerns in real-time
• Calculate sentiment-based Net Promoter Scores to understand what landed well, where improvements were needed and how perceptions shifted year-on-year

Within days of the 2025 Grand Prix wrapping up, results were available in Crowd Reader and in a detailed report. Key improvements were noted and ready to be built into the 2026 Grand Prix event plan. The timeliness of the insights meant that local community engagement was handled proactively with a clear understanding of residents’ concerns.

For the Formula 1 Australian Grand Prix, Crowd Reader proved itself to be a faster, smarter, and more cost-effective alternative to traditional research.

And with access to a 200 million-item dataset spanning three years, comparative insights were delivered fast, so the team could track trends and measure the long-term impact of event decisions.