The Challenge
The ASC needed a better way to measure how Australians felt about their national sports and sporting bodies, not just in times of triumph, but also in moments of crisis.
Conventional surveys were slow, costly, and increasingly unreliable. Response rates were dropping, biases were creeping in, and the ASC lacked the flexibility to track public sentiment in real time.
They also needed a way to measure the impact of their Winning Well strategy, an initiative aimed at driving both high performance and positive public perceptions, and to prove the value of their $250 million investment across 69 recognised and funded sports.