Our story

About Crowd Reader

Crowd Reader is a Tech success story. We are a relatively small, yet highly innovative market research software company. We have a great team of innovators who are not afraid of disrupting the way market research has been done for decades. All our effort has gone into building the best market listening software possible, this continual investment ensures we can deliver compelling, fast, and outcome oriented insights for our customers.

These outcome oriented insights and generating measurable value is what we are committed to. If partnering is something that is needed to fulfil a customers needs, then we are armed to do that and have our own partnership engagement model that works well.

Why we do what we do.

We are grateful and thrilled to be operating at the leading edge of unstructured data analytics and AI. We love the aha moment that we achieve when we show the vast efficiencies and accuracy that our approach yields. This drives better organisation performance, better staff engagement, lower costs, and greater profits.

At Crowd Reader we are passionate about using data to make people’s lives better. Doing this makes gives us a great sense of fulfilment. Especially when working with people and organisations that understand the opportunity that can be uncovered in data, especially unstructured data. This has seen us specialize in helping organizations like The All Blacks, ACC, MSC, WSNZ, MOJ, IAG, AMI, Southern Cross Health, and Sport NZ to develop an evidence-based approach to making New Zealanders lives better.

We are passionate data nutters who want to use our skills and geekiness to really enrich our clients and their businesses. This project has a strong fit with our values and we believe this is another way we can use our expertise to help make the world a better place for all.

What our Customers are Saying.

"We were stuck. The COVID-19 situation was changing fast - each day there were new issues emerging and old issues fading. We needed to know what was happening for our SMBs and our traditional research was just not going to cut it. We turned to Crowd Reader as it provided the ability to assess the impact on COVID-19 for NZ SMBs in near realtime. Crowd Reader is a pivotal information source and is being used for decision making to the highest levels within the NZ government."

PAUL NALDER, MINISTRY OF BUSINESS, New Zealand

"We used to take 6 -12 months to complete market research. We would pay extensive amounts of money and time to try help us better align our products to potential consumers. The problem was always that the sample sizes were limited and we asked people in artificial settings. By the time it came to implementation, the information was not reliable or relevant.

Crowd Reader allows us to get reliable and real time insights from consumers to ensure our investments are evidence based and can be adopted quickly and efficiently."

Hamish McEwen, Insights director, Sport New Zealand

"Crowd Reader allowed us to quickly and easily analyse thousands of responses from our research on "what makes a good life" for our New Zealand tamariki. This was a huge boost to our project as we were able to represent to our government the actual voice of our children - powerful stuff! Now we are able to monitor the effectiveness of government policy in shifting the dial for the lives of our next generation - there is nothing more important!"

DONNA PROVOOST, STRATEGY DIRECTOR, OFFICE OF THE CHILDREN'S COMMISSIONER

"Crowd Reader lets us get real time insight from New Zealanders participating in their chosen sport. This means we can make customer centric informed decisions that improve the health and wellbeing of NZers. It’s great to be able to use Text Ferret’s powerful and easy to use AI technology to drive really deep conversations with our customers."

HAMISH MCEWEN, MANAGER INTELLIGENCE TEAM, SPORT NEW ZEALAND

Request a Demo.

Want to talk through how Crowd Reader can work for your business? Get in touch with us today to either chat to one of our friendly team members, or to book in a FREE, bespoke Demo specific to your industry.