At Crowd Reader, we believe the most valuable decisions start with truly understanding how people feel. In a world where opinions shift fast and public conversations shape outcomes, we give organisations the clarity and confidence to act.
Crowd Reader is a relatively small but highly innovative market research software company. We have a great team of innovators who aren’t afraid of disrupting the way market research has been done for decades.
Powered by AI, we’ve built the best market listening software possible. This continual investment ensures we can deliver compelling, fast, outcome-oriented insights for our customers.
Traditional research methods can’t keep up with the speed, volume and unpredictability of today’s public conversations. And for organisations making big decisions this creates risk and missed opportunity.
Crowd Reader was created to fill that gap. Our platform transforms the millions of comments, posts and conversations happening every day into actionable insights. Whether it’s measuring fan engagement, tracking public sentiment on national issues, or shaping the future of major events, we help our clients move beyond guesswork.
Our insights are used by national sports organisations, government agencies, event funders and commercial brands to make smarter, faster, and fairer decisions.
Some of our clients include Melbourne F1, the Hurricanes, The Australian Sports Commission, Major Events NZ and the All Blacks among others.
If it matters to the public, it matters to us.
"We were stuck. The COVID-19 situation was changing fast - each day there were new issues emerging and old issues fading. We needed to know what was happening for our SMBs and our traditional research was just not going to cut it. We turned to Crowd Reader as it provided the ability to assess the impact on COVID-19 for NZ SMBs in near realtime. Crowd Reader is a pivotal information source and is being used for decision making to the highest levels within the NZ government."
LISA CASAGRANDA, MINISTRY OF BUSINESS, NEW ZEALAND
"We used to take 6 -12 months to complete market research. We would pay extensive amounts of money and time to try help us better align our products to potential consumers. The problem was always that the sample sizes were limited and we asked people in artificial settings. By the time it came to implementation, the information was not reliable or relevant.
Crowd Reader allows us to get reliable and real time insights from consumers to ensure our investments are evidence based and can be adopted quickly and efficiently."
ANDREW MATHESON, STRATEGY AND INNOVATION, HIGH PERFORMANCE SPORT NEW ZEALAND
"Crowd Reader lets us get real time insight from New Zealanders participating in their chosen sport. This means we can make customer centric informed decisions that improve the health and wellbeing of NZers. It’s great to be able to use Crowd Reader’s powerful and easy to use AI technology to drive really deep conversations with our customers."
Hamish McEwen, Insights director, Sport New Zealand
"The NZ sports sector developed an outcomes framework to guide the priorities and investment decisioning for community and high performance sports. Key to achieving these outcomes is monitoring the extent to which sports performances resonate with all New Zealanders. We had a real challenge as there was no way to identify the “Performances that connect” and those that create “Engagement outcomes” - this is where Crowd Reader excelled by providing an independent lens of New Zealanders’ sporting engagement. This allowed HPSNZ the ability to quantify the voice of New Zealand fans accurately and confidently at the event, sport, team, and athlete levels – thereby giving clarity for HPSNZ in the allocation of funding."
ANDREW MATHESON, STRATEGY AND INNOVATION, HIGH PERFORMANCE SPORT NEW ZEALAND
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