Take the guesswork out of your game plan.
Welcome to Research 2.0.
Crowd Reader is cutting-edge, AI-assisted software that scans and analyses millions of real-time online conversations in social media and beyond.
Crowd Reader captures unfiltered fan reactions to athletes, teams, events or moments, so event organisers, team administrators and funding agencies can make confident, data-backed decisions.
Delivering a world-class event meant understanding how both fans and local residents experienced The Formula 1 Australian Grand Prix. Using Crowd Reader, the organisers were able to understand what landed well, what needed work, and how sentiment shifted year-on-year, giving them valuable data to shape their next Grand Prix.
The Australian Sports Commission needed a smarter, faster way to gauge public sentiment across 69 recognised and funded sports – so they turned to Crowd Reader. Realtime insights replaced slow, unreliable surveys, helped benchmark reputations and measure strategic impact – sport by sport.
With public sentiment now essential for funding decisions, Major Events NZ used Crowd Reader to capture what people really thought about major events. The results?
Clear, comparable insights to guide smarter, more publicly supported investments.
Find out how Crowd Reader delivers insights in real time
so you can be on top of your game.
CrowdReader unlocks fan sentiment data you can actually use. We’re trusted by brands like Formula 1 Australian Grand Prix, Collingwood AFL, All Blacks, Victoria Racing and more. Here’s what we can help you track:
Understand what’s working – and what’s not – when it comes to the fan experience at your events. We know what people are saying about it all, from the atmosphere to on-field action. Improving events has never been easier with deep customers insights.
See how specific athletes, teams and sports contribute positively or negatively. Perfect for sports administrators or teams who want to understand how funding or specific athletes contribute to fan engagement – and understand where they can improve.
Compare events to one another to find out which deliver the strongest fan engagement and sentiment. Easily see which teams, sports and events deliver more or less fan engagement.
Find out what makes an event good or bad for your fans, and use this to deliver better events in the future
Understand the impact of specific events, athletes and sports, and use this to inform funding and development decisions.
Learn about the positive and negative impact of incidents on the reputations of athletes and sports.
Discover what your fan base is thinking in real-time so you can respond in a timely and empathetic way.
Use real-time insights to create sporting events that you know appeal to your audience.
With up-to-date, accurate data, develop targeted campaigns and events for your crowd.
Adapt events, products and programs to suit your audience with live insights.
Structure board reports, marketing plans, and membership drives with visual reports.
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