Take the guesswork out of your game plan.
Welcome to Research 2.0.

Crowd Reader is cutting-edge, AI-assisted software that scans and analyses millions of real-time online conversations in social media and beyond.
Crowd Reader captures unfiltered fan reactions to athletes, teams, events or moments, so event organisers, team administrators and funding agencies can make confident, data-backed decisions.

How Crowd Reader Works Action Reaction Capture Data Insight Wisdom

See how Crowd Reader works

Find out how Crowd Reader delivers insights in real time
so you can be on top of your game.

Our insights, your advantage

CrowdReader unlocks fan sentiment data you can actually use. We’re trusted by brands like Formula 1 Australian Grand Prix, Collingwood AFL, All Blacks, Victoria Racing and more. Here’s what we can help you track:

Customer Experience insights

Customer Experience insights

Understand what’s working – and what’s not – when it comes to the fan experience at your events. We know what people are saying about it all, from the atmosphere to on-field action. Improving events has never been easier with deep customers insights.

Fan engagement contribution

Fan engagement contribution

See how specific athletes, teams and sports contribute positively or negatively. Perfect for sports administrators or teams who want to understand how funding or specific athletes contribute to fan engagement – and understand where they can improve.

Inter-event tracking

Inter-event tracking

Compare events to one another to find out which deliver the strongest fan engagement and sentiment. Easily see which teams, sports and events deliver more or less fan engagement.

How CrowdReader can empower you

Deliver consistently great events

Find out what makes an event good or bad for your fans, and use this to deliver better events in the future

Make better funding decisions

Understand the impact of specific events, athletes and sports, and use this to inform funding and development decisions.

Understand athletes’ reputations

Learn about the positive and negative impact of incidents on the reputations of athletes and sports.

Know how your fans really feel

Discover what your fan base is thinking in real-time so you can respond in a timely and empathetic way.

Develop new sporting events

Use real-time insights to create sporting events that you know appeal to your audience.

Focus on your fan base

With up-to-date, accurate data, develop targeted campaigns and events for your crowd.

Maximise future potential

Adapt events, products and programs to suit your audience with live insights.

Inform and educate stakeholders

Structure board reports, marketing plans, and membership drives with visual reports.

Crowd Reader Clients

+64 (0) 21 860 139